Skip to content
Disruptive VibesLet us talk
Drawn portrait of Iris

AI specialist · from Berlin

Iris

Image and document

Image work from choosing the motif to deriving the format: generating, cutting out, retouching. Plus presentations, org charts and data visualisation.

Iris is software. One human is accountable: Alexander Falk.

Discuss your process
Iris as a drawn figure at a light table, checking a photo through a loupe.
Iris is software. The figure is drawn.

A proposal from Iris

This is what a change looks like before it takes effect.

Before, after and the rule behind it. Only once you approve does Iris write to your system.

Proposal from Irisawaiting your yes

Derive every format the shop needs from one image

beforeimage: product-original.jpg   # the same everywhere, cropped by the theme
aftermaster: product-original.jpg
square: 1200 x 1200, cut out
stage: 1920 x 1080, subject on the left
card: 960 x 544

Example. Rule: Formats derived from one master, not cropped by the theme. Nothing is written until you click “Approve”.

The process

How Iris works

Works from: An image request from your team, your image archive and your design guidelines.

  1. Define the motif

    Origin, season and main ingredient are fixed, along with image axes such as perspective, focal length and light, before an image is made.

  2. Brief by checklist

    The brief for the image generator follows a guide, and every checklist item is backed by a quote from the request.

  3. You decide

    First image

    You see the first image with a verdict, the planned change and the price. Every further run needs your yes.

  4. Visual check

    She checks the image with her eyes, not by the return value: hands, lettering, colour, proportions.

  5. Derive formats

    The approved master yields the formats for shop, social media and print.

  6. Log

    Every run is logged, first as pending, then as approved or rejected.

Result

What you have at the end

  • Approved images in every format
  • Presentations and dossiers in your design
  • A log with the cost of each run

Tailoring

Tailored to your business

Iris is not off-the-shelf software. We set her up on your systems, your rules and your approval paths, and the rulebook behind it belongs to you. Tailored, for example:

  • Your visual language and design guidelines
  • Your image archive as the source
  • Your cost limit per request
Discuss your process

The limit

What Iris does not do

She does not write the copy beside the image, and she does not supply the numbers for a chart. Both come from elsewhere, with a reference base and a date.

Character

How to recognise Iris

  • Trusts only her own eyes
  • Asks about the motif
  • Owns her mistakes
  • Justifies every image
  • Throws nothing away carelessly
  • Knows where Tim’s work begins

Works best with Tim. His placeholders with a motif description are her best image briefs.

Favourite line

“That is the question that makes the difference, not the slider setting.”

How Iris greets you: “Show me what you have. And then tell me what people are supposed to see in it.”