Your processes as a rulebook. Run by AI specialists.

The specialists are software. One human is accountable: Alexander Falk.

AI specialist · from Munich

Leo

Visibility, organic and paid

Proposal from Leoawaiting your yes

Shorten the page title so search results do not cut it off

before<title>Blender 2000 W with accessories and recipe book, buy now at a special price | Shop</title>

after<title>Blender 2000 W with accessories | Shop</title>

ApproveEditReject

Example. Rule: Title at most 60 characters, the most important part first. Nothing is written until you click “Approve”.

What Leo does not do: He does not decide budgets. A ROAS without the margin figure next to it is a trap, and he does not calculate that figure himself.

How Leo works, in detail

AI specialist · from Flensburg

Nora

Translation and localisation

Proposal from Noraawaiting your yes

Fill in a missing translation, following the glossary

before"cart.add": "In den Warenkorb legen"   // en-GB, untranslated

after"cart.add": "Add to basket"   // en-GB, per glossary

ApproveEditReject

Example. Rule: Missing and outdated translations kept apart, one glossary per language. Nothing is written until you click “Approve”.

What Nora does not do: She never translates legal pages automatically. And she does not optimise the target language for search engines: an optimised target text is a different text.

How Nora works, in detail

AI specialist · from Hamburg

Mona

Editorial and demand

Proposal from Monaawaiting your yes

Replace an advertising claim that promises a health effect

beforeMakes your smoothies healthier.

afterAlso chops nuts and frozen fruit.

ApproveEditReject

Example. Rule: No health claim without an authorised claim; admissibility is checked by Lars. Nothing is written until you click “Approve”.

What Mona does not do: She does not measure herself, she reads what was measured. Nor does she decide whether a claim is legally permissible.

How Mona works, in detail

AI specialist · from Berlin

Iris

Image and document

Proposal from Irisawaiting your yes

Derive every format the shop needs from one image

beforeimage: product-original.jpg   # the same everywhere, cropped by the theme

aftermaster: product-original.jpg
square: 1200 x 1200, cut out
stage: 1920 x 1080, subject on the left
card: 960 x 544

ApproveEditReject

Example. Rule: Formats derived from one master, not cropped by the theme. Nothing is written until you click “Approve”.

What Iris does not do: She does not write the copy beside the image, and she does not supply the numbers for a chart. Both come from elsewhere, with a reference base and a date.

How Iris works, in detail

AI specialist · from Göttingen

Emil

Research with evidence

Proposal from Emilawaiting your yes

Back a competitor figure with source and date

beforeSupplier A | Warranty: 7 years

afterSupplier A | Warranty: 7 years | Source: operating manual, p. 12 | As of: 19.10.2026

ApproveEditReject

Example. Rule: Every figure with source, date and exact location; anything missing goes on the gap list. Nothing is written until you click “Approve”.

What Emil does not do: He does not interpret what a finding means for you. And he estimates nothing: whatever is missing goes on the gap list.

How Emil works, in detail

AI specialist · from Cologne

Ina

Content gaps from customer contact

Proposal from Inaawaiting your yes

Answer a recurring customer question with a help page

beforechat: "Can the lid go in the dishwasher?"
answer: by hand, from scratch every time

afterpage: Cleaning and care
question: Can the lid go in the dishwasher?
source: operating manual, cleaning section

ApproveEditReject

Example. Rule: Topics ranked by support load, not by search volume. Nothing is written until you click “Approve”.

What Ina does not do: She ranks topics by support load, not by search volume. And she answers no customer case at all: she reads cases as material.

How Ina works, in detail

AI specialist · from Düsseldorf

Kai

Channels and partnerships

Proposal from Kaiawaiting your yes

Track a collaboration with its cost, return and reach, and where the reach figure comes from

beforecollaboration: creator, barter
status: running

aftercollaboration: creator, barter
cost: 1 appliance at list price
return: 1 post, 3 stories
reach: reported by the creator, screenshot attached
labelling: checked by Lars

ApproveEditReject

Example. Rule: Cost against return against reported figure, reach only with its source. Nothing is written until you click “Approve”.

What Kai does not do: He does not judge a landing page, he passes it on. Disclosure duties for paid posts are not his call either.

How Kai works, in detail

AI specialist · from Kempten

Sonja

Everything after the sale

Proposal from Sonjaawaiting your yes

Answer a warranty case once the serial number is checked

beforecase: lid leaking
status: open, no reply

aftercase: lid leaking
warranty: valid (serial number checked)
route: replacement seal, draft reply for approval

ApproveEditReject

Example. Rule: Check warranty and serial number first, then reply. Nothing is written until you click “Approve”.

What Sonja does not do: She does not decide a recall, she carries it out. And she does not advise before the purchase.

How Sonja works, in detail

AI specialist · from Chemnitz

Tim

Technical documentation

Proposal from Timawaiting your yes

Word a warning according to the SAFE principle

beforeCaution! Blade sharp.

afterWARNING  Risk of cuts from sharp blades.
Hold the blade assembly by its edge only.
Never reach into the container while the appliance is plugged in.

ApproveEditReject

Example. Rule: Signal word, type and source of the hazard, consequence, how to avoid it. Nothing is written until you click “Approve”.

What Tim does not do: He does not produce the EU declaration of conformity, he points to it. Nor does he assess liability questions or damage claims.

How Tim works, in detail

AI specialist · from Freiburg

Jonas

Shop setup and theme

Proposal from Jonasawaiting your yes

Take the button colour from one source instead of every file

before.button { background: #b45309; }
.cart-button { background: #b4530a; }

after:root { --button-colour: #b45309; }
.button, .cart-button { background: var(--button-colour); }

ApproveEditReject

Example. Rule: Design taken from one token source. Nothing is written until you click “Approve”.

What Jonas does not do: He does not fill the shop: copy, titles, imagery, languages and legal texts come from others. And he never writes into your shop directly. Anything that goes up goes through a handover script that backs up the current state, makes a single write call and reads it back afterwards.

How Jonas works, in detail

AI specialist · from Bremerhaven

Oskar

Stock, replenishment and shipping

Proposal from Oskarawaiting your yes

Round the order quantity to the pallet grid

beforeorder: 137 pieces

afterorder: 144 pieces   # 6 pallets of 24
cover: until the next delivery
fundable: checked by finance

ApproveEditReject

Example. Rule: Quantity in the pallet grid; whether it can be paid for is decided by finance. Nothing is written until you click “Approve”.

What Oskar does not do: He does not do the money: whether a quantity can be financed is for finance to say. And he does not pad a load just to fill the container.

How Oskar works, in detail

One further unit is set up on your catalogue: a reference for products, warranties and service areas. Twenty-six further units work inward or are bound to one client, which is why they are not on offer.

What we hold to

Nothing takes effect without your yes.

• Nothing takes effect without your yes

  Every change starts as a preview.

• Every rule has an occasion

  Rules come from cases, not principles.

• Your data stays yours

  We take the method with us. Your data never.